The Rice: Mid Autumn Festival Gift Set | Packaging

Packaging
The Rice: Mid Autumn Festival Gift Set | Packaging

Grandvity Design collaborates with Chiayi-based rice supplier 'The Rice' (友米友田) to introduce an eco-friendly Mid-Autumn gift box. This set includes canned rice, rice crackers, and tea bags, adorned with hand-drawn depictions of traditional Chinese folklore figures Wu Gang (吳剛), Chang'e (嫦娥), and the Jade Rabbit (玉兔). All of these elements are elegantly presented in a minimalist design that perfectly captures the essence of the Mid-Autumn festival.
Credits
Client | 友米友田 the Rice
Production | 物以類聚視覺整合 Grandvity Design

Art Director | Noodlemaker
Account Manager | Grape Chiu
Project Manager | Sarah Peng
Design Director | Sun Si Jia
Designer | Jasmine Lin / Hugo Tseng
Portfolio Designer | Jonathan Chien / Patricia Ho
Photographer | 陳李視物 Chen Lee Studio
The Rice: Mid Autumn Festival Gift Set | Packaging
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